Jeep Wrangler
Exploring the unknown
As a Creative Director driving the transformation of the Jeep Wrangler brand in Latin America, I had the unique opportunity to craft a comprehensive 360-degree campaign. This multifaceted endeavor involved conceptualizing and executing a wide range of strategies, from crafting compelling general advertising materials to curating immersive digital experiences. Additionally, I was responsible for designing captivating in-store materials that resonated with the target audience while also efficiently managing valuable brand assets to ensure a cohesive and impactful brand presence across all touchpoints.
Shaping an Exciting Legacy
The rugged Jeep image popular in the U.S. needed a rebrand to resonate with affluent urban youth in South America. To captivate this demographic, our strategy centered on a digital journey that began at the point of purchase and extended over years of fostering connections. Our innovative app transformed the in-store experience, offering detailed car specifications and personalized options, granting users an in-depth understanding of the vehicle's technical details. This approach aimed to enhance engagement and build lasting relationships with customers.
An exclusive Jeep app bridged the gap between traditional local Jeep clubs and digital social groups,
offering an immersive experience that provided a unique take on trailblazing.
This app introduced innovative features like an adventure selector, trail evaluations, rewards,
all paired with an accompanying musical soundtrack to enhance the journey.
Crafting Your Next Adventure
Our concepts were meticulously crafted to make a strong impact in the digital sphere, enhance the dealership experience, capture attention in magazines, and stand out on prominent billboards. The key focus was on ensuring a cohesive and harmonious integration of these ideas, providing a unified and compelling brand experience across diverse channels.
Explore, Live, Thrive
The campaign employs a visually engaging graphic style tailored to a youthful demographic. Young, adventurous buyers seek experiences that break the mold and reconnect them with the real world. Our approach encourages them to step out of their comfort zones, sparking a sense of discovery and wanderlust.
Set them free
The thought-provoking social media theme captured the attention of an audience growing tired of the constraints of modern-day living. Celebrating a freer and more adventurous lifestyle, we extended a unique invitation to younger consumers, encouraging them to experience the great outdoors in an exciting and refreshing way.
Discover Your Wild Side
Embracing a free-spirited and adventurous lifestyle, our campaign passionately encouraged young consumers to explore the great outdoors uniquely. We aimed to help them connect with nature, step out of their comfort zones, and experience the world in a whole new way. Our goal was to spark a sense of wonder and curiosity, inspiring them to seek their own adventurous journey.
Enjoying Social Distance
In this campaign, we made the most of the idea of social distancing, using it as a chance to spotlight the Jeep's unique features for exploring tranquil outdoor destinations. Our creative approach skillfully turned what some might see as a drawback into a notable advantage. Through this narrative, we emphasized the vehicle's remarkable ability to excel in remote and uncharted landscapes, reaffirming its position as an ideal companion for exciting adventures in the great outdoors.
