Hertz Electric.
Always charging ahead.
Hertz International has had many firsts throughout its history. First with on-site airport locations. First to offer cell phones in their cars. First car rental agency to launch a website. First to have a fleet of eco-friendly vehicles. And being a company with electricity in their name, it’s only natural Hertz would be the first to offer electric cars.
Energy in color.
Hertz yellow is a lightning blast of color that has made the brand recognizable all over the world. Airport postings leveraged the attention-grabbing yellow energy as a backdrop for the electric car launch.
Electrifying.
A simple graphic idea incorporating clever headlines and bold color to drive engagement and create a buzz onsite.
Road to success.
The clean design appealed to younger audiences and created an innovative appeal that helped rejuvenate the brand. The simple graphics were applied globally and translated powerfully in all channels.
Hertz restricted their fleet of 700.000 vehicles worldwide with 10% of electric cars reducing 322,000 metric tons of carbon dioxide per year.
Easy does it.
Creating an intuitive, streamlined online reservation experience was both exciting and challenging. A total redesign introduced interactive live chats and an easy-to-use interface. The new app experience cut the time it takes to reserve a car by an average of 45% saving Hertz 20% in client management costs.
The road ahead.
The TV and social video campaign focused on ecological benefits in a simple yet emotionally impactful way, without a traditional sales pitch.